Small Business Blog

1. Are High Rankings in Google Guaranteed?

If your website looks fantastic, but is buried 10 pages deep in Google, it is totally useless. This is the major disaster many small businesses make. Unless you are in the top 30 Google results, no one will ever see your website – so it does not matter what it will look like. When you look at the Sample Websites provided by your web designer, make sure they include screenshots of where their clients sites rank in Google.

This visual proof is vitally important, because what makes it happen is “under the hood” and partly “off-page” – for example, link building. The elements of Search Engine Optimization are complex and way beyond the average person, unless you want to spend months learning about SEO. Luckily, you do not have to. If you switch your TV on and get a picture, it works; you do not have to understand how it works. Search Engine Optimisation is the same – If your website is showing up in the Top 30 Google / Yahoo results, it is working; how is unimportant. So make sure you get Google screenshots showing websites results for previous sites built by your small business website designer before you buy a website.

You should also make sure that the results are guaranteed in writing; a minimum guarantee of Top 30 rankings in both Google and Yahoo. Part of the website design procedure you should insist on is the sending of screenshots of Google rankings as they start to appear.

2. What Will My Website Look Like.

This is an obvious question, but sometimes the only one that people ask before they buy a website. Two similar questions are equally important – can they show you client websites, and what kind of testimonials do they have. Look through their Sample Websites and ask yourself, “Would a website like one of these make my business look more professional, and – even more important – make more money than it costs?”

Everyone wants to buy a good-looking website and most web designers can provide you with something that looks great – but high Google Rankings guaranteed by your website designer are even more important.