Sell Commercial Real Estate
Do Your Homework
Making a sale is all about tapping the right sales channels and reaching your target group of buyers. Before you can sell a piece of commercial property, you need to do your share of homework and research. Firstly, study the commercial property you plan to sell. It may be a shop, office space or a piece of land, which is ideally suited for a commercial complex. Make a list of pros for a buyer, who would buy it and also list out the cons. Consider the location of your property and identify the niche businesses that could take advantage of such a commercial space.
If it’s a shop in a business district, would a fast food chain be interested in buying it or would a clothing brand prosper there? Thinking on these lines will help you decide your marketing strategy to reach niche buyers who would be interested in it. Make an information brochure with all the details about the property, including square footage, amenities and the nearest landmarks to its location. Lastly, you need to research the real estate market prices in the area, which will help you determine what would be a reasonable price for the property.
Advertise in Newspaper Classifieds
One of the best ways to get the word across about your commercial property is to advertise in a newspaper. Provide all the vital details of the property along with the location details. Let the advertisement be well designed and have a catchy line like ‘Ideal Space For a Boutique’ or ‘Prime Location For a Fast Food Joint’. This advertisement will definitely get you some serious inquiries. Expect a lot of calls and arrange for somebody to take them for you!
Post Ads on Real Estate Portals
Another way of advertising your commercial property on sale is to post information about it on real estate portals that have a national and international exposure. Provide detailed information about the property site, along with photos, with contact details. This is bound to generate a lot of inquiries.
Publicize Through a Sales Billboard
One of the most conventional ways of advertising your property is to put a ‘For Sale’ billboard near it which can catch the eyes of people visiting the area. You will be surprised to know how many properties have been sold through inquiries generated through simple bill boards.
Create a Brochure and Pamphlets
If you want, you can even create brochures and pamphlets which can be mailed to prospective businesses who might be interested in it. This can net in a lot of potential buyers from niche businesses. Read the rest of this entry »
